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TikTok is introducing a new feature that allows them to cut down on the quantity of AI-created content appearing in their streams. This initiative comes as the company disclosed that it now features in excess of 1 bn content made with AI.

Pilot Phase and Launch

The new functionality is undergoing trials over the following weeks before a widespread launch. This shift comes amid a surge in content created by AI, fueled by recent video-generation tools.

AI Proliferation Online

It has been noted that almost 10% of the quickest rising video streams on another major platform primarily display content made by AI. A large amount of this material is classified as low-quality AI content, a phrase for poor-quality, factory-style content that is often illogical or bizarre.

Based on user feedback that a lot of users appreciate content created using AI tools, from AI artwork to educational videos, and we intend to provide users the option to increase or decrease of that, based on their own likes,” stated a spokesperson.

Scale of AI Content

The service announced that there are presently 1.3 billion videos on its service tagged as artificially created. Collectively, over 100 m videos are added to the service every day, making AI content a relatively small portion of its overall inventory.

How to Adjust Settings

Members will be able to limit or boost the volume of AI content they watch by opening the content preference feature in the app and selecting “AI-generated content”. Further subjects that are already be adjusted under the tool cover politics, clothing, beauty, and movement.

AI Disclosure Rules

Its rules mandate creators to identify lifelike artificially created content, and it bans dangerous fake videos of celebrities or emergencies. Any realistic AI video that is not labeled can be deleted under its community policies.

Additionally, the app will now add an “AI-made” tag to content made using its own AI tools, or flagged by an cross-platform project for identifying content made by AI. This step is designed to stop users from seeking to circumvent the tagging system.

Educational Initiatives

The platform is additionally establishing a $2m AI literacy fund for experts and groups to produce informative material about ethical AI use. This program will support educational bodies dedicated to educating programming and robotics.

Content Safety Approach

The platform has justified its content review process, following discussion over plans to cut jobs for hundreds of review team members in the UK. TikTok is set to eliminate 439 jobs in its trust and safety division in its British office, with worker representatives and internet security professionals expressing worry that humans are being replaced by AI moderation.

A company official stated that human moderation would still have a role, but automated tools can protect employees by filtering out the most graphic content ahead of it gets reviewed by staff. TikTok reported a significant reduction in explicit and harmful content seen by safety staff over the previous year due to reliance on its automated systems.

“We think that it’s essential to combine people and machines to maintain a secure environment,” she said. “We’ll have staff as part of that process, but we also think it’s highly necessary to minimize viewing of unsafe media as swiftly, which is the area in which a lot of the machine support is really helping us work at speed.”